As a child, Dana Khedr has always been fond of dressing-up and trying on her mother's makeup.
However, as she grew older she realized that she couldn’t even draw a proper eyeliner. She started watching makeup tutorials, fashion shows, and magazines to learn how to apply proper makeup on herself.
Her passion for makeup then grew stronger and that’s when she decided to attend a makeup course, by one of the world's renowned makeup artists, Samer Khouzami. It was never her intention to partake in a career in makeup. Even though, her passion then transformed into a professional path which she started 4 years ago.