Our ethos are high-quality, fine materials, and delicate embroideries that are mixed with simple and contemporary designs to exhibit a woman’s best features. Our main goal at Amany El Cherif is to understand the client's needs and desires then exceed them in every way.
Fashion Designer Amany El Cherif was born in the USA but grew up in Cairo, Egypt. After graduating from Ain Sham University in Cairo, she went back to the US to study at Ducret School of Art, Fashion Institute, and Rutgers University. Amany El Cherif is a keen observer of life, from which she draws inspiration as the sole designer of her collections for women.
Amany draws inspiration for her collections from everyday life, while firmly believing that clothes aren’t as important as the person wearing them. Hence, the trademark style that she has adopted: modern, pure, and elegant but never conventional, which is exactly why clients have been drawn to Amany’s designs since 1999. Wearing a piece of Amany’s has become a symbol of one’s self-expression.
The first gallery opened its doors for the public in 1996 in the US, later on expanding and opening a new branch of her atelier and gallery in Cairo, Egypt.